It may seem like a great idea, a designer gown for a fraction of the cost. Who cares if it’s a knock-off?
Well I’ll tell you who cares; the designers.
For a long time there wasn’t much they could do about it but that has changed in a major way. More importantly, it affects you, the bride. Here is how…
On November 21, 2012 the American Bridal and Prom Industry Association received a TRO (Temporary Restraining Order) against the first group of 40 pirate websites selling counterfeit merchandise. Here are the court papers.
What that means is that the legal arm of the ABPIA can now begin seizing funds, seizing and shutting down the websites and begin to work with US Customs and Homeland Security to stop the illegal shipments from arriving on our shores.
Wait, there is more. Now that the legal doors have been opened, the ABPIA will begin adding 100s and 100s more sites, according to Steve Lang, head of the ABPIA.
So a site that is up today and takes your money, may be on the list tomorrow and have their assets seized and their shipments blocked. Your wedding gown could be part of that.
If you think you will get a refund, remember, they have had their accounts frozen. Yep, Paypal, Visa, Amex and Mastercard. They can’t refund your money.
Something you need to think about.
You are a bridal retailer reading this and aren’t already involved with ABPIA, why the heck not? Here is the link, join today.