But My Gown Looked Better in The Magazine!

I had an interesting conversation with a gown designer Tuesday. She was telling me that she hears that comment quite often from brides. Yes, it probably did. The model wearing it was most likely 5′ 11″ and weighed 100 pounds and then the photographer airburshed the photo to within an inch of it’s life. So I asked her what she would tell a bride before she started trying on gowns.

First, have realistic expectations. The photos in the magazine are not anymore realistic than Playboy centerfolds. Pay more attention to the details than the overall look.

Second, all designers cut differently. The store consultant should be able to show you designers whose cut is more suited for your unique figure.

Third, the gown you liked on paper may not be the most flattering to you figure. Be open to different silhouettes and necklines. Most details such as beading or splashes of color can be found on a variety of styles. Determine the cut and style that is most flatering and then find one with the details you love.


Another thing to be aware of when you start shopping…most gowns have no ‘hanger appeal’. So even if it looks like yuck on the hanger, if it had the details you love try it on. You may be pleasantly surprised.