Monogamy as a Marketing Campaign

November 15, 2007 by  
Filed under Bridal jewlery, What Planet?

I’m just not sure where I stand on this. Hearts on Fire which according to their press is the pre-eminent consumer brand in the luxury jewelry diamond business is using monogamy to help brand their product. I kind of had it in my head that was already associated with wedding rings, didn’t you? Their new [...]