Note to Brides

I had a wonderful time last week connecting with a group of fellow wedding professionals. As always, the conversation turned to work and you my dear brides were high on the agenda.

My friend Peter, denizen of all things rental, got off on a riff about phone messages.

“Please Christine” he said “remind them to leave me more then their first name and a convoluted message about their event”

Peter is right. It used to happen to me all the time. I used to get messages like this.

“Hi Christine. This is Sarah and I wanted to let you know that we wanted the first tier to have the raspberry filling on the lower and uppers spaces and the orange/apricot in the middle space and please make the top tier in chocolate only but if you could put a bit of amaretto in the soak the would be perfect.”

Great. No problem. Be happy to oblige. But which freakin’ Sarah are you and when are you getting married???? Yes I know, just use caller ID to call her back. Great plan if I knew what time she called. I can get a bunch of calls in one day and isolating the right one can be a trick.

As much as we like you to feel that you are the only bride we have, it simply isn’t true. If you are calling your wedding planner you can probably get away with the above message, but any other vendor is likely to have multiple wedding on any given weekend. Add to that the reality that we will be working with a bride for sometimes up to a year and you can see that we are often juggling 50 or more brides at one time.

Any time you must leave a message on voice mail for one of your vendors, please help them out by leaving a last name and a WEDDING DATE. Most of us file things by wedding date so that will help a lot. Also leave your last name. I clearly remember one weekend that I had three Ashleys. Unbelievably two of their cakes were almost the same. It tended to get a bit confusing.

We want to do the best job possible for every one of our brides, sometimes a bit of clarity helps.