It’s always fun to sit down with other industry insiders; I just never know what insights I will gather for you.
Monday I had lunch with Kristin and Mark from Classic Party Rental and Vicki from Branching Out Event Designs. The conversation turned to brides, naturally. It occurred to us that if brides knew the depth of knowledge that most wedding professionals had they would really begin to recognize what a valuable resource they are.
More than anything, a true professional knows darn near everything there is to know about your local market. They have worked all the venues multiple times, they have worked with the other members of you team and more importantly, they know what works and what doesn’t. They also know all the secrets that you would take years to uncover. All you have to do is ask.
Let me give you a little for instance. While touring the 70,000 sq foot warehouse at Classic Party Rental we came across a stack of long narrow bench cushions. Nice, but hardly earth shattering until Mark told us how they used them. Nashville is graced with a full scale replica of the Parthenon. These pads were created to fit the ledge that lines the interior and also the massive steps that line the outside. These pads give you the ability to turn the whole building into a massive cocktail lounge, inside and out. As many times as I have worked at and attended events at the Parthenon I never even considered this possibility. Of course, I had never asked. Not any bride I can think of would have thought to either.
Most likely a bride would walk in with all the pictures she had pulled off the internet and said something along the lines of “I want this.” If instead, she had contacted them early in the process and said “I am having my reception at the Parthenon, do you have any interesting ideas” they would have been happy to supply her with many.
Vicki echoed the same sentiment; so often brides come to her with an attitude of micro-management rather than one of seeking her expertise. When they find out that the flowers they must have are out of season or out of budget they are at a loss. If they would have just asked in the first place Vicki could have given then a list of alternatives that would have fit their design concept but been in budget and in season.
Moral of the story is don’t try to do all this on your own in front of the computer and a handful of magazines. You are paying professional not only for the goods and services they provide, but more importantly for their knowledge. You might as well use it.
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