This is an article I published today on my website for wedding professionals, Think Like A Bride. I wanted brides to see it too. You as brides have the power and right to have the wedding you want. I encourage you to weigh in by leaving a comment. Tell the wedding industry what you think. I’ll make sure they hear it!
Who Is Your Customer?
I got to thinking about this today as I was following a fairly heated conversation on a couple of wedding blogs.
By and large, the customer base of wedding blogs and the wedding print media is wedding vendors, not the bride & groom.
Now think about that for a minute. Any information based business is going to advocate for their customer base. They are going to speak in such a way and feed their readers information that is going to enhance the position of their customers. Again, please remember, their customer is the wedding vendor.
What does this mean for the bride and our industry?
It means that today’s bride is being fed a steady diet that is not always in her best interest. She is being told what to do and what is hot based on what the wedding industrial complex wants to sell. Just take a look at the dramatic rise in staged photo shoots on wedding blogs. Yes, they are gorgeous, I won’t argue that. The problem is they aren’t reality, although they are often presented as such. Most are unreachable by the average bride. I hate to tell you, but not every couple is hipster or shabby chic. don’t even get me started on the wedding gowns shown in the major magazines editorial. I have ranted on that until I am blue in the face.
It is no wonder that today’s bride is turning to alternatives to wedding professionals. As heavily exposed as brides are to over the top weddings they are beginning to believe that they both will not be able to afford a “wedding” professional and that even if they could, said “professional” wouldn’t listen to them anyway. It isn’t that they are exploring using professionals and deciding against it, they are looking for alternatives first.
Is there an answer? Maybe.
I think that every wedding professional out there has a blog, why not start using it to really advocate for the bride. There is this little thing called Karma. If you as wedding professionals start telling the truth, being an advocate for the bride, showing them that you do offer alternatives they will come back. Not only that, they will see you as a savior, a bright light in the darkness and they will be your evangelists.
Enjoyed ready this over coffee this morning – definitely food for thought.