Monogamy as a Marketing Campaign

I’m just not sure where I stand on this. Hearts on Fire which according to their press is the pre-eminent consumer brand in the luxury jewelry diamond business is using monogamy to help brand their product. I kind of had it in my head that was already associated with wedding rings, didn’t you?

Their new campaign “Monogamy100” is being released for print, radio and TV. You can view the ads on their new website. Here is just one little blurb I pulled out of it.

“As The World’s Most Perfectly Cut Diamond®, a Hearts On Fire diamond is an enduring declaration of your commitment to a relationship that is deep, rich and meaningful. One that goes beyond conventional definitions. One that exceeds conventional expectations of love and monogamy. And one that deserves a diamond beyond conventional beauty.”

This quote makes me wonder if they are trying to convince me that if I get a better diamond I will get a better grade of monogamy. HUH?

I’m thinking emerald or sapphire at this point.

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