I just read a blog post that kind of ticked me off. It had to do with Plus Size Bridal.
It said that wedding gown manufacturers are creating sample gowns in sizes 14 and larger, so you can actually get a good sense of how you’d look headed down the aisle.
Well here is the dirty little truth. Salons can order their sample in whatever size they want. They buy those samples you see in the salons at the same price they do when they order your gown. Most shops buy only one size and hope that works.
Not any more. Every single shop that has contacted me to do marketing work for them in the last year has said that they want to put more emphasis of their “Plus Size Collections.” Hurrah!!
It is a fact that outside of the New York fashion and publishing bubble and LA, very few women in American have the bodies of heroin addicted waifs. We are real women and we are built like real women. The wonderful news is that more and more salons are getting hip to the fact that brides want to try on gowns, not just hold them up in front of them; and they are ordering accordingly. Even better, is that they aren’t ordering gowns “designed for the plus size bride” they are ordering the same gowns that they order in an 8 in an 18. I mean, just because you are built like a real woman doesn’t mean you want to dress like a dowdy matron.
The point is, the salons are hearing you and they are moving in the right direction. I recommend that you call around to the salons in your area and find out how deep their samples go in this size range. Find a salon that gets it. They are going to have the expertise to help you find the perfect gown to flatter your body type; no matter what it is.
While we are on the topic of Plus Size; why on earth do they call it that?
First off, the sizing on wedding gowns is ridiculous to begin with, most women are looking at ordering a size about 3 to 4 numbers higher than their normal street size. Double that if the have any boobs AT ALL. Why is that? It’s because most designers, especially couture, design for their models. Have you seen their models? Please God, someone feed these children. Where is Sally Struthers when you really need her?
Second, over the last fifty years, the sizing on street clothes has been gradually increasing. Hey, it’s a marketing move. If you find that in a particular line you routinely wear a size smaller you are going to love that line, right? Right! The problem is bridal has steadfastly refused to keep up.
You add those two up and what you end up with is a woman that wears a street 10 (Average in America) with a bit of a bust (You do realize that Breast Augmentation is the most popular plastic surgery in America) that is buying a size 18 – 20 gown in order to fit all her parts in it. WTF???
Of course they also charge you more for a “Plus-Size.” That you can blame on the manufacturers and the factories, not the salons.
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